Digital Mums is a social media training company specialising in getting mums job -ready so they can create flexible careers that fit around family life. From customer experience to data and AI, SapientRazorfish is business reimagined. Learn how we can help drive your company’s digital transformation. If marketers want to understand today’s mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have.
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Survey findings will help marketers to better eigital the different types of moms using mobile browsing, social media and emerging technologies and how to engage them most effectively depending on their age and the age of their children. Razorfish’s Key Findings for Marketers: I thought the only option was working in a supermarket but thanks to retraining I now have a whole new career!
With a demonstrated commitment to innovation, Razorfish counsels its clients on how to razlrfish digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, razorrfish brand loyalty and provide excellent customer service. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience.
Leave a Reply Cancel reply Enter your comment digitxl Speak to our team. Marketers can reach her by associating with groups, blogs and other message centers and enlisting her as a brand advocate.
Digital Mom consists of two companion studies. The Groupster is a dynamic builder of online communities and seeks purchasing information and advice from her wide social circle, which includes moms she does not know offline. Enter your details below to take your first step towards transforming your career prospects.
New survey delves into the lives of digital moms
The second study, prepared by CafeMom–the largest social networking site for moms–concentrates on the role that social media play in helping to inform purchase decisions, among other key trends. Get our Info Pack! Build your confidence and a career you love with expert training in social media and digital.
Razorfiish me of new comments via email. CafeMom conducted a companion study of 1, active members of CafeMom, combined with CafeMom behavioral and usage data, to achieve a deeper understanding of how and why moms are using social media, and its impact on shopping behavior and purchase decisions. Get our RSS feed. Close Overlay Get Started Enter your details below to take your first step towards transforming your career prospects.
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Post was not sent – check your email addresses! Cafemom does have a social currency aspect in that it brings moms together to connect on shared interests, challenges, and insights. Mobile browsing, social media increasingly influential in moms’ purchase decisions.
The segments include Groupsters who live to build online communities and the advice-hungry Infoseeker. Nothing is more powerful than women helping women and this really comes into its own in our ‘Empowering Women With WorkThatWorks’ Facebook community – designed to help you get your work mojo back.
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The Utility Mom typically has the most children at home of all the segments, yet spends the most time online each week and enjoys relaxing with games and quizzes. According to Nielsen NetRatings, 32 million women in the U.
You may also find Babble. Email to a friend Print this article. Brands that can tie their messages into the information she is seeking, especially via razorfixh voice of other moms, will be the most successful at connecting with the Infoseeker. CafeMom’s part of the study – “Connecting with Digital Mom through Social Networks” – found that digital moms are spending more time on social networks than ever before. In the mean time why not take our short quiz to find out which course is right for you!