Citation: Evert Gummesson, () "Relationship marketing as a paradigm shift: For example, RM is often presented as a new promotional package to be sold. Relationship marketing is based on the realization that it is just as important to keep current customers as it is to attract new customers. This is particularly. KEY WORDS: Relational marketing, marketing paradigms. 1. building long- term relationships and management with clients – as the leading new approach.
Куда она могла уйти. Неужели уехала без меня в Стоун-Мэнор.
- Relationship marketing – a new paradigm in marketing theory and practice
- Эй! - услышал он за спиной сердитый женский голос и чуть не подпрыгнул от неожиданности.